VeChain – the layer one blockchain focusing on sustainability and logistics – has formed a partnership with the Ultimate Fighting Championship (UFC). This network will be integrated in a number of media and live events by the world renowned mixed martial art organization. VeChain assets are set to debut at Singapore Indoor Stadium on Saturday, 11th June.
- The official announcementVeChain, the world’s first blockchain base that is receiving updates “unprecedented integration into UFC assets through this extensive collaboration. The project will access a variety of “Meaningful brand exposure” is achieved by live streaming UFC events.
- Both companies will work together to produce original and custom-made content that features UFC stars and athletes. VeChain has signed a multi-year contract with UFC. own UFC official rankings of fighters:
“The integration also provides VeChain with a strong association with one of the most important components of UFC matchmaking — the fighter rankings.”
- Considering that UFC could potentially reach 900 million audiences from 175 countries, the new partnership was seen by Sunny Lu – the co-founder and CEO of VeChain – as a “historic moment” The company.
- This eye-catching agreement is worth almost $100 million, with a 5-year contract minimum. source acquired Sports Business Journal
- UFC Senior VP/Global Partnerships Paul Asencio said that – after one of the MMA circuit’s largest sponsorships – the organization’s sponsorship revenues are already up 30% from last year.
- UFC’s engagement in the crypto-industry can be traced all the way back to its announcement You can also find out more about the following: Last year, CryptoCom and UFC’s Dan White signed an official agreement. UFC President Dana White called The crypto firm “the best partner” The organization is the most successful it has ever been. UFC, with CryptoCom’s help in April, announced that they would be paying bitcoin bonuses to UFC fights.
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Source: cryptopotato.com