KEYPOINTS
Mastercard’s second artist acceleration program has begun. Exclusive Music Pass tokens are now available as part of this initiative.
Introduced last year to support artists in navigating Web3 and discovering new revenue avenues, this year’s program sees Mastercard teaming up with OnesToWatch — a music blog dedicated to spotlighting emerging talent. They aim to work together in order to help a new group of musicians adopt Web3 technology.
Today, you can start claiming your Music Pass. Before minting, they are prompted to respond to five questions about their music preferences — guiding the creation of a personalized NFT. Each NFT features a customized soundtrack and artwork based on artificial intelligence.
These NFTs give holders access to a cutting-edge AI studio and exclusive content behind the scenes. They can also purchase concert tickets to upcoming events.
It is the second NFT to be dropped under this program. The program was launched in January. first NFT Although it was not customisable, the card offered holders similar benefits.
During the first season, the participants also released five new songs. singles as NFTs OneOf is a marketplace that allows you to buy and sell products.
Since 2021, Mastercard is actively involved in Web3 and NFT. It collaborated with Coinbase in January 2022 to allow users to purchase Bitcoins. buy NFTs using Mastercards. Mastercard released its first ever mobile app in June that year. expanded Mastercard has partnered with Web3 and various NFT providers to facilitate NFT card purchases.
Mastercard will embark on an adventure in October 2023. collaboration with MoonPay Explore Web3 avenues of marketing, with a focus on redefining engagement and elevating the experiential marketing.
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Source: blog.cryptoflies.com